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Café & restaurant · Manchester

The Bramble

A neighbourhood café that wanted bookings, not just brochureware.

Services

Brand refresh, Web design, Photography direction, Local SEO

Timeline

2 weeks

Budget

£497

Status

2024

The Bramble

The brief

The owners had grown The Bramble from a market stall into a 30-seat café in two years. Their existing Wix site looked nothing like the room itself — generic stock photos, a buried menu, and no obvious way to book a table. Walk-ins were strong but they were missing the after-work and weekend booking traffic, and competitors with worse food were beating them on Google.

The approach

  1. 01

    Photo-led design — commissioned a half-day shoot of the room, the food, and the staff. Hero photography drives every page.

  2. 02

    Mobile-first layout — 78% of café searches happen on a phone within 500 metres of the venue. Menu and booking live one tap away.

  3. 03

    Integrated booking via OpenTable embed, with availability shown on every page.

  4. 04

    Local SEO — schema markup for opening hours, location, and menu items so Google can surface them in the Map Pack.

  5. 05

    Weekly-changing 'this week' section the owners can update themselves from their phones via a simple admin.

The outcome

3.1× in month one

Online bookings

1:42 → 3:28

Avg session length

From rank 9 to rank 2 locally

Google Map Pack